![]() If your business wants to use a sans serif font with a science-fiction style, you might want to consider the Equinox font by Tugcu Design Co. Image: Wikimedia Creative Commons Equinox Many designers use Futura for logo design, copy text, or brochures because it is clear, efficient, and professional. This is a great font that looks retro and futuristic simultaneously, and its slender letter shape makes it readable at very small fonts. Image: Wikimedia Creative Commons Futuraįutura is a clean, geometric-style font inspired by the Bauhaus design style popular in Germany from 1919 to 1933. However, it is important to keep in mind that Helvetica uses very tight spacing, which can make it hard to read at small font sizes. This is for two main reasons: it’s a free font included in most design programs, and its thick, sans serif letters are easy to read. Helvetica has been a very popular font among graphic designers for many years. Image: Wikimedia Creative Commons Helvetica These days, Franklin Gothic (and the other “gothic” fonts inspired by it) is used for billboards, movie posters, print ads, and a wide range of other advertising signage. This font was originally designed by American typeface designer Morris Fuller Benton at the turn of the 20 th century, and it quickly became a go-to font for newspaper headlines of the time. Some of the best sans serif fonts include: Franklin GothicĪny discussion of poster fonts must include a discussion of Franklin Gothic, the “father” of the sans serif font family. Sans serif fonts are considered cleaner and easier to read, which makes them particularly popular on posters that contain a lot of text copy. What is “Sans Serif”? This term refers to fonts that do not have a small “brushstroke” (known as a serif) at the edge of each letter. For this reason, san serif fonts are the best kind of typeface for poster copy. If your audience can’t read your poster, flyer, or business card, they are unlikely to remember your business – and even less likely to look you up on their own time. Readability is an absolute necessity for any type of print marketing material. So, what are the best fonts for a poster? Here are nine popular fonts that will make a big splash on your next poster design. However, font can’t focus on looks too heavily it also has to be clear and legible if your customers are going to understand what you’re promoting. As the words on a poster actually convey the company’s information to the viewer, the font does a lot of the heavy lifting in regard to the brand’s style. What message is the poster trying to convey? What is the poster size going to be? What colours should they use? How should the text be formatted – and, perhaps most importantly, what font should they use?Ī poster’s font plays a very large role in creating the proper design aesthetic. Table information provided by ScienceBuddies.When graphic designers create a poster, they have to consider a number of different elements. Sometimes this is because the poster is roped off, or in other cases, large crowds simply make close approach difficult.įor almost any setting, you want a title that can be read from at least this far away. In many settings this is as close as one can get to a poster. This is the closest comfortable distance for reading a large poster. Most people prefer text to be 10, 11, or 12 points at this distance. This is the typical reading distance for a book. Minimum Font Size & Reading Distance Reading Distance ![]() This is a comfortable text size for someone reading from a distance of 5 feet (7.5 m). This text should be readable from at least 5 feet away. Should be easily readable for anyone walking nearby. Typical Display Board (Close Approach Not Possible) Item It’s OK to make these a bit smaller than the body text if necessary. This is a comfortable text size for someone who comes closer to read more. This text is smaller than headings, but more noticeable than main text size. Should be easily readable from 5 feet away by someone just walking by. You want your title to be visible from across a room! ![]() Typical Display Board (Close Approach Possible) Item Use the tables below to determine what size your body text should be based upon reading/viewing distance. Request Center Resources Request Center ResourcesĬreating a poster that is readable from a distance is a crucial aspect when presenting your data.Research Education Component Research Education Component.Developmental Projects Developmental Projects.Clinician Partner’s Program Clinician Partner’s Program.Clinical Dementia Rating Clinical Dementia Rating.Professionals & Clinicians Professionals & Clinicians.Volunteer for Research Volunteer for Research. ![]()
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